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Proceedings of CAD'16, 2016, 122-126
A Method of Gathering, Selecting and Hierarchizing Kansei Words for an Aesthetic Design using a Hierarchized Kansei Model

Masakazu Kobayashi, Takuma Kinumura, Toyota Technological Institute

Abstract. Due to maturation of science and technology, it becomes increasingly difficult to differentiate products in terms of performance, functional feature or price. Therefore, companies are required to differentiate their products in terms of subjective and abstract qualities such as aesthetic and comfort that are evaluated by customer’s feeling, which is called “Kansei” in Japanese. The quality evaluated by customer kansei is called “Kansei quality." In the field of emotional engineering or kansei engineering, the methods for measuring customer kansei or the impression of products have been developed and applied to many case studies. In these researches, semantic differential method (SD method) is widely used. SD method scores the impression which a customer receives from products using adjective pairs of opposite meanings named “Kansei words”.

Keywords. Aesthetic design, Kansei engineering, Text mining, Multi-dimensional scaling, Principal component analysis, Office chair design

DOI: 10.14733/cadconfP.2016.122-126